Research relies on the engagement of participants in order to receive enough quality data. Incentives play a role as a major engagement tool. We spoke with a group of companies including McGraw-Hill, User Research International, and Decision Analyst, where many respondents have seen a 60+% increase in survey participation since partnering with Tango Card.
When asked how they work with Tango Card, 71% of companies said they bulk order through Blast Rewards, 23% are integrated in with our RaaS API, 16% order through Rewards Genius, 13% order a file of reward codes, and 10% have a platform integrated with Tango Card.
When asked what kind of rewards are being used, 94% of companies said they use gift cards, 45% use cash cards like PayPal/Visa/Bitcoin, and 26% use nonprofit donations as rewards.
Prior to working with Tango Card, 45% of companies processed checks/deposits/disbursements themselves, 35% used another fulfillment partner, 32% purchased digital rewards and fulfilled themselves, 32% purchased physical rewards and fulfilled themselves, and 10% did not send rewards prior to working with Tango Card.
Prior to working with Tango Card, 59% of companies spent a lot of time purchasing and fulfilling incentives, 56% struggled with tracking and handling lost rewards, 52% had a limited reward selection, 44% said it took to long for rewards to be delivered, 37% had high fees/costs associated with fulfilling rewards, 33% lacked customer support for reward recipients, 19% packed program support from their reward provider, and 11% had a reward selection that did not fit their program.
Now that they work with Tango Card, 60% of companies have seen a reduction in time spent managing and fulfilling rewards, 44% have experienced faster reward delivery, 36% have happier reward recipients, 36% have seen a reduction in cost spent managing and fulfilling rewards, 32% have better program support from Tango Card, 32% have seen improved customer service, and 16% have increased their desired business result.