Research Incentives Use Case Study

Research relies on the engagement of participants in order to receive enough quality data. Incentives play a role as a major engagement tool. We spoke with a group of companies including McGraw-Hill, User Research International, and Decision Analyst, where many respondents have seen a 60+% increase in survey participation since partnering with Tango Card.

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When asked how they work with Tango Card, 71% of companies said they bulk order through Blast Rewards, 23% are integrated in with our RaaS API, 16% order through Rewards Genius, 13% order a file of reward codes, and 10% have a platform integrated with Tango Card.

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Customer Survey verified by TechValidate.

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Customer Evidence verified by TechValidate.

When asked what kind of rewards are being used, 94% of companies said they use gift cards, 45% use cash cards like PayPal/Visa/Bitcoin, and 26% use nonprofit donations as rewards.

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Prior to working with Tango Card, 45% of companies processed checks/deposits/disbursements themselves, 35% used another fulfillment partner, 32% purchased digital rewards and fulfilled themselves, 32% purchased physical rewards and fulfilled themselves, and 10% did not send rewards prior to working with Tango Card.

Customer Survey verified by TechValidate.

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Prior to working with Tango Card, 59% of companies spent a lot of time purchasing and fulfilling incentives, 56% struggled with tracking and handling lost rewards, 52% had a limited reward selection, 44% said it took to long for rewards to be delivered, 37% had high fees/costs associated with fulfilling rewards, 33% lacked customer support for reward recipients, 19% packed program support from their reward provider, and 11% had a reward selection that did not fit their program.

Customer Testimonial verified by TechValidate.

Customer Testimonial verified by TechValidate.

Customer Survey verified by TechValidate.

Now that they work with Tango Card, 60% of companies have seen a reduction in time spent managing and fulfilling rewards, 44% have experienced faster reward delivery, 36% have happier reward recipients, 36% have seen a reduction in cost spent managing and fulfilling rewards, 32% have better program support from Tango Card, 32% have seen improved customer service, and 16% have increased their desired business result.

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Customer References verified by TechValidate.