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Modernize your market research incentives

You already know that offering incentives can help you attract respondents. Learn how to further elevate and advance your incentive program by sending and tracking gift cards in one free dashboard.

Whether you’re distributing a survey, running a focus group, organizing a community, or managing a panel, it’s essential to provide an incentive that’s easy to administer and track—and that gives your recipients immediate and flexible reward choices.

Table of contents

How Tango modernizes the incentive experience for respondents

Why gift cards?

How researchers use Tango's reward solutions

Solutions that meet every research need

What other research professionals are saying

Simplified, easy reporting

Customer support for you and your recipients

Next steps

How Tango modernizes the incentive experience for respondents

Research respondents don’t just appreciate rewards that are streamlined and easy, they expect it. Hallmarks of a modern incentive experience include:

  • Immediate delivery
  • Instant satisfaction
  • Options that suit all respondents

Instant delivery

Respondents receive their e-gift cards instantly via email, creating immediate satisfaction.

More than 1000 gift card options

With a reward catalog of 1000+ of the most popular e-gift cards, there’s something for everyone.

Accessible customer support

Respondents with redemption questions or technical issues can contact our support team for assistance.

Streamlined redemption

Our gift card redemption process is easy. Respondents simply visit the website provided in their reward email and select the gift cards of their choice.

Flexible delivery

Easily order market research and focus group incentives one at a time or in batches. You can also automate reward delivery with our integrations, including SurveyMonkey and Qualtrics.

Simple admin

Easily send and track incentives via the Tango portal. View and download a complete order-history reports with a few clicks.

Curious what our most popular incentive solution is?

Reward Link®—our most popular incentive solution—makes it easy to send your respondents a choice of gift cards instantly through email. Researchers prefer this solution because it takes out the guess work and lets respondents choose how they spend their hard-earned incentive.

Simply put, gift cards check all the boxes for being desirable, budget-friendly, and effective in driving research participation and high-quality responses. They also play a key role in ensuring your respondents stay engaged and come back for more. Here’s what you can expect when you start using gift cards as research incentives.

Gift cards are budget-friendly

The majority of our reward solutions are completely free, which means 100% of your budget goes to the incentive in most cases.

Gift cards save time

With gift cards, the constant need to research and select new incentives for research participants is eliminated, which saves you—and your company—valuable time.

Gift cards offer digital advantages

When you work with us, the need to manually track and log the research and online survey incentives you send is eliminated. Our built-in reports can be quickly downloaded and organized at an organization, department, or respondent level. Plus, digital gift cards arrive instantly, making respondent satisfaction immediate.

Universities

Professors, students, and marketing professionals who’ve secured grants at their universities use our solutions to conduct focus groups and surveys.

Our free, self-serve web portal makes it easy to order and send incentives on demand, which is ideal for projects that require daily or weekly sends.

With the Tango portal, you can also create customized email templates with your university’s branding and a personal message, add funds to your account, and send out incentives—all in one place.

University researchers and professionals also benefit from our integrations, including Qualtrics and SurveyMonkey. Our out-of-the-box integrations make it easy for you to send and automate rewards in the systems you already use, but we can also create integrations to fit your specific needs.

Along with our incentive solutions, we offer industry knowledge and detailed reporting to help you secure IRB approval.

Market research projects

Researchers use our solutions to successfully conduct quantitative and qualitative research.

Our free, self-serve web portal makes it easy to order and send incentives on demand, which is ideal for projects that require daily or weekly sends.

With Tango, you can create customized email templates with your company’s branding and include a personal message, add funds to your account, and send out incentives—all in one place.

Market researchers also benefit from our integrations, which help automate rewards. These integrations make your workflow easier by connecting the systems you already use—like Qualtrics, QuestionPro, and Zapier—to our digital gift card delivery platform. We can also create integrations to fit your specific needs.

If you’re looking for an integration to your HCM, MAS, ERP, or CRM, learn how we can help create a connection that adds convenience.

Honoraria

For special services where payments aren’t required, researchers use Reward Link—our most popular reward solution. With Reward Link, you’re able to instantly send gift card incentives via email. When your recipient opens the email, they click the Reward Link URL and are directed to a gift-card catalog, which provides 100+ global brands to choose from.

Plus, you can easily customize the email templates with your logo and branding as well as add a personalized message.

Panels & communities

No matter how you’re engaging your panel or community members, gift cards are a simple and universal choice. They’re simple to deliver at the end of a survey, a project, or even integrated into a points-based engagement model.
Panel researchers can also benefit from our integrations, which help automate rewards. These integrations make your workflow easier by connecting the systems you already use—like Qualtrics, QuestionPro, and Zapier—to our e-gift card delivery platform.

If you’re a researcher who’s struggling to find an incentive product that’s supported by your company’s proprietary platform and technology, our Rewards as a Service (RaaS) API provides a perfect solution. Our API can help your company leverage automation by powering incentives in your existing apps and platforms.

The Tango portal

Use the Tango portal for managing your reward and incentives programs. In this free, self-serve dashboard, you can:

  • Order Reward Links, in bulk or one at a time, which are immediately delivered to recipients
  • Create custom email templates
  • Create and fund accounts, check balances, and view funding history
  • Manager user access and permission levels
  • Review order history and download reports
  • Resend rewards with the click of a button

Reward Link

Reward Link is the standard reward offering in Tango, and for good reason. This gift of choice, which is our most popular option, gives your participants a wide selection of desirable gift cards. With Reward Link, you can instantly send rewards to the inboxes of your employees on an email template that’s branded with your logo and messaging.

Rewards as a Service (RaaS) API

To directly integrate rewards within your internal systems, your development team may be interested in an API integration. Our API is built to power rewards and incentives in apps and platforms. It contains multiple methods to support simple reward automation or platform-wide implementation. With our API, you can:

  • Access our catalog of 1,000+ e-gift cards, prepaid cards, and donations
  • Send e-gift cards either through Tango on branded email templates or from within your user interface
  • Use our reward catalog, which contains descriptions, disclaimers, reward images, and other brand details
  • Access order history, track email delivery, and resend rewards

Software as a Service (SaaS) integrations

Send and automate rewards in the systems you’re already using. We can integrate Tango with your CRM, MAS, and task automator to drive results. We’ve also integrated with Salesforce, Qualtrics, and Zapier.

What research professionals
are saying

We streamline and modernize the way professionals offer incentives to participate in research. Here’s what other professionals are saying:
Tango is a very easy system to use for respondent payments.
I need participants for surveys, focus groups, and interviews. These gift cards work extremely well for recruiting.
We run brand tracking surveys for our clients’ customers. This is an easy way to reward them for participating.

From saving time and money to improving the recipient experience, here’s why our customers work with us.

Of the surveyed professionals that work with us, 88% have saved time and 68% have saved money.

Simplified, easy reporting

When you work with us, there’s no need to maintain spreadsheets or tracking documents. We offer simplified, easy reporting in one free platform. You can pull data for a single participant or view reports at a company or department level. Our platform was built with you and your workflow in mind to ensure any reports and tracking stay organized with minimal effort.

Customer support for you and your respondents

Our support team isn’t just available to you, it’s available to your respondents too. We’re happy to provide support for all your respondents, so you’re not left fielding redemption questions or troubleshooting technical issues.

Request a demo

Request a demo to learn more about modernizing your research incentives with digital gift cards.