Facet Squared + Tango: Increasing Survey Participation by 81-100%

We sat down with Jeremy Stabile, Principal at Facet Squared, to learn how implementing digital rewards powered by Tango increased survey participation while decreasing cost and operational time.  Facet Squared, a qualitative and quantitative research agency, relies on survey participation in order to gather data for the companies that hire them.

How do you work with Tango?

We order through the Rewards Genius Web Portal.

Who do you send rewards to and for what reason?

To our customers’ research participants.

What kind of rewards do you use at Facet Squared?

We use gift cards for rewards.

Prior to working with Tango, how were rewards fulfilled at Facet Squared?

We purchased physical and digital rewards and fulfilled them ourselves. We also used a different fulfillment partner prior.

What are some of the challenges you faced prior to working with Tango?

  • Spent a lot of time purchasing and fulfilling incentives
  • Dealt with high fees/costs associated with fulfilling rewards
  • Struggled with tracking/handling lost rewards
  • Took too long for rewards to be delivered
  • Had a limited reward selection
  • Lacked customer support for reward recipients
  • Lacked program support from reward provider

Now that you work with Tango, what improvements have you experienced?

Since partnering with Tango, we have reduced time spent managing/fulfilling rewards by 81-100%, reduced cost spent managing/fulfilling rewards by 61-80%, and increased our survey participation by 81-100%. We’ve also experienced improved customer service and program support, happier reward recipients, and rewards delivered faster or more on-time.

Please share why digital gift cards are valuable to your company.

Quick delivery and consumer choice.

What are some benefits you’ve seen since partnering with Tango?

Tango makes incentive fulfillment seamless. There are no service fees and customer service is fast. Our account representative is lightning fast with communication and rewards go out quickly.

Looking to increase survey participation numbers by 81-100% in your program? Check out www.tangocard.com for more information!

About Facet Squared

Facet Squared is a global field management, recruitment, moderation, quantitative research, and CATI research services market research consultancy.

They have concrete partnerships spanning the globe—from Thailand to Brazil to Rwanda—they can give you access to the world’s highest quality facilities, specialized recruiters, moderators, and translators. In short: they put the most revealing, usable cultural insights in the palm of your hand.

Learn more at www.facet-squared.com.

About Tango

Tango makes it easy for you to send digital gift cards as rewards and incentives to customers and employees. they make three promises to all of their partners: Great rewards, Expert service, and Helpful technology. Tango’s Gift Card API and instant reward platforms allow for easy, effective and timely rewards whether you need a deep integration or a same-day campaign. Tango manages all the details of a rewards program so that you can focus on your business. Hundreds of companies have sent millions of rewards through Tango’s services and over 99% become returning customers, a testament to Tango’s partnership approach. Choose Tango as your rewards partner and uncover real, immediate results.

Learn more at www.tangocard.com.

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