Now available: Bulk physical cards with personalization!
Get a demo to see physical options
Now available: Bulk physical cards with personalization!
Get a demo to see physical options
Corporate gifting, while a powerful tool for relationship-building and brand visibility, often comes with a hidden environmental cost. Traditional gifting relies heavily on materials and logistics that contribute to pollution and carbon emissions.
In 2025, there's a better way: eco-friendly corporate gifts make sustainable gifting easy.
In this guide, we'll explore the best options for sustainable gifting in 2025 and why your company’s investment in our shared environmental future matters.
The environmental impact of conventional corporate gifting is closely tied to two major factors: plastic use and shipping emissions.
More than two-thirds of the estimated 430 million tons of plastic produced globally each year is used to make disposable items such as packaging and bags—many of which are designed for single use. A significant portion—over a quarter—ends up in the ocean, contributing to long-term ecological damage. These materials are often produced using resource-intensive processes that consume large amounts of energy and generate substantial carbon emissions, further contributing to climate change.
Packaging plays a substantial role in this footprint. Corporate gifts frequently arrive encased in layers of plastic and non-biodegradable materials. Once discarded, this packaging often ends up in landfills or waterways, worsening the global plastic pollution crisis.
The logistics of distributing corporate gifts also contribute to their environmental impact. Shipping items across long distances increases fuel consumption and greenhouse gas emissions. The shipping industry alone accounts for about 3% of global carbon emissions—a figure that could rise to 10% by 2050 if current trends continue.
These impacts are magnified by the scale of the corporate gifting market. In the U.S., the promotional products industry (a.k.a., swag like branded apparel, tech accessories, and office supplies) is projected to generate $20.8 billion in revenue in 2025.
Globally, the corporate gifting market is expected to grow by an additional $211 billion by 2028, with enterprises contributing over $115 billion to that expansion. While not all of this activity results in waste, the volume suggests a meaningful contribution to both plastic consumption and emissions.
As businesses become more aware of their environmental responsibilities, there is a growing push to seek sustainable alternatives to traditional gifting practices. These challenges underscore the importance of rethinking corporate gifting strategies—especially at the enterprise level.
Growing public concern around plastic waste and environmental responsibility is influencing how companies approach corporate gifting. This shift toward sustainability is creating new expectations for businesses across all industries.
While practical swag items—such as branded office supplies and reusable products—accounted for the largest share of the corporate gifting market in 2023 (31.2%, or about $239 billion), digital solutions are gaining momentum. Digital gift cards are projected to be the fastest-growing category, with a compound annual growth rate of 9.4% through 2028.
These trends reflect a shift toward more efficient, personalized, and environmentally conscious gifting options—making digital platforms like Tango increasingly relevant for companies looking to align with sustainability goals.
Adopting sustainable gifting principles involves mindful decision-making at every stage of the process. From product selection to packaging and delivery, each choice can help reduce environmental impact.
Key sustainable gifting principles include:
It's also important to consider the recipient's values and preferences, helping ensure corporate gifts don't wind up in the landfill. Thoughtful, relevant gifts that reflect shared sustainability goals can also strengthen relationships while reinforcing a company's commitment to environmental responsibility.
By integrating these principles, businesses can ensure their gifting strategies are not only effective but also aligned with broader environmental and social values.
Corporate gifting plays a key role in strengthening business relationships, but its effectiveness depends on how well it aligns with the goals and values of each department. Behavioral research from Yale suggests that the most appreciated gifts are those that reflect thoughtfulness and relevance to the recipient—qualities that can be enhanced through sustainable choices.
HR teams can use eco-friendly gifts to support employee engagement and well-being. Items that promote wellness, learning, or work-life balance—such as digital wellness subscriptions or reusable self-care products—can reinforce a culture of care while aligning with company sustainability goals.
Administrative professionals often manage the logistics of corporate and client gifting. They can streamline the process by sourcing gifts that meet both budgetary and environmental criteria.
Sales and marketing teams can use sustainable gifting to reinforce brand identity and values. Choosing eco-conscious products or digital gifts like eGift cards can help differentiate the brand, appeal to environmentally aware audiences, and strengthen customer loyalty.
By tailoring gifting strategies to their specific roles and audiences, departments can maximize the impact of their efforts—delivering value to recipients while supporting broader environmental and brand goals.
As sustainability becomes a strategic priority across industries, corporate gifting is emerging as a meaningful way for companies to reflect environmental values, strengthen partnerships, and differentiate themselves in a competitive market.
Environmental considerations have become essential to how businesses operate and compete. This shift is influencing procurement decisions, vendor relationships, and brand perception across sectors, making sustainable practices a competitive advantage rather than just a nice-to-have.
Companies are recognizing that their gifting choices reflect their values and priorities. Whether used to recognize clients, reward employees, or support partner relationships, eco-conscious gifts signal that a company is forward-thinking, responsible, and attuned to the values of its business network.
Choosing sustainable gifts reflects a company's values and contributes to measurable environmental progress. It supports corporate social responsibility (CSR) goals, enhances brand reputation, and can even influence purchasing decisions. In a business context where relationships are built on trust and shared values, these signals matter.
Digital gifts, such as eGift cards, can be especially effective. They eliminate physical waste, reduce shipping emissions, and offer a scalable, personalized solution for distributed teams or partners.
Operationally, sustainable gifting can also lead to cost efficiencies. High-quality, durable items reduce the need for frequent reorders, and digital options streamline logistics. These efficiencies are particularly valuable for teams managing large-scale gifting programs across departments or regions—even internationally.
At its core, sustainable gifting is a strategic investment in relationships built on shared values and long-term impact.
Office environments offer plenty of opportunities for sustainable gifting. Eco-friendly corporate gifts in this category can enhance productivity while promoting sustainability and creating a positive work atmosphere.
Consider these practical eco-friendly office essentials:
These gifts seamlessly integrate sustainable habits into the workday. For a more flexible approach, a gift card to CB2 or Crate & Barrel is a stylish way to help employees upgrade their home office with elegant, eco-conscious décor.
Want to make a memorable impression? Unique eco-friendly gifts spark conversations and showcase your brand's creativity while staying true to environmental values.
Try these standout sustainable options:
For recipients who love discovering unique finds, a gift card to Etsy, Poshmark, or ThredUP offers access to one-of-a-kind, secondhand, or handmade treasures.
Health and sustainability make natural partners. These gifts show you care about both personal well-being and planetary health—a combination that resonates with today's wellness-focused workforce.
Explore these health-forward sustainable options:
These gifts reflect a commitment to the health of both people and the planet. Let recipients choose their own product to promote wellness with a gift card from REI, Columbia, or Camping World.
Sustainability doesn't require a big budget. These cost-effective options prove that meaningful environmental impact can fit any gifting program, from small startups to enterprise-level initiatives.
Budget-friendly eco-options include:
This kind of gift demonstrates both fiscal and environmental responsibility. You can also share a gift card for donating to an eco-focused charity, like the Clean Water Fund or Oceanworks Foundation.
Traditional promotional items get a sustainable makeover. These eco-friendly alternatives keep your brand visible while reinforcing your commitment to environmental responsibility.
Sustainable promotional options include:
Such items attract eco-conscious clients and partners while maintaining a strong brand presence.
Holiday gifting offers a special opportunity to combine seasonal joy with environmental consciousness. Sustainable holiday gifts create positive associations with your brand during this meaningful time of year.
Festive eco-friendly options include:
These gifts encapsulate the spirit of the season while being mindful of the planet. You could also offer prospects, clients, or partners the opportunity to choose their own eco-friendly gift with an offering like Reward Link featuring 100+ popular gift card options.
Sustainable corporate gifts deliver measurable value for businesses, recipients, and the environment. Here's how eco-friendly gifting can transform your corporate strategy:
According to an IBM study, 72% of business buyers are more likely to work with companies that prioritize environmental sustainability. By choosing eco-friendly gifts, you demonstrate your commitment to shared values and responsible business practices. This alignment builds trust with stakeholders and can significantly influence purchasing decisions and long-term partnerships.
80% of business leaders believe ESG considerations are important to long-term growth, according to PwC. Sustainable gifting directly supports your CSR goals, showcasing your commitment to societal and environmental well-being. This tangible demonstration of values helps differentiate your brand in competitive markets.
Eco-friendly gifts often inspire recipients to adopt more sustainable practices in their own lives. For example, gifting reusable products encourages the reduction of single-use items, creating a ripple effect of environmental consciousness that extends your impact beyond the initial gift.
While sustainable products may have higher upfront costs, they typically offer superior durability and quality. This reduces replacement needs and can lead to long-term savings. Additionally, the enhanced brand reputation and customer retention potential often outweigh initial expenses.
Digital gifts eliminate physical waste and reduce shipping emissions while offering scalable, personalized solutions for distributed teams. This is particularly valuable for companies managing large-scale gifting programs across departments or regions, streamlining logistics while supporting sustainability goals.
Corporate gifting decisions increasingly reflect broader market expectations around sustainability. With 91% of Americans saying they're more likely to limit their use of single-use plastics according to WWF, sustainable gifting aligns your brand with growing consumer and business expectations. This positions your company as forward-thinking and responsive to market trends.
Sustainable corporate gifts are products designed to minimize environmental impact. These gifts are made from eco-friendly materials, often sourced responsibly. They aim to reduce waste, support sustainable practices, and promote social responsibility.
Sustainable gifts enhance brand reputation, aligning companies with eco-conscious consumers. They demonstrate corporate responsibility, boosting stakeholder trust. Additionally, effective gifts of this kind foster customer loyalty, increasing long-term business success.
While some eco-friendly gifts may have a higher upfront cost, they provide long-term savings. These gifts tend to be durable, reducing replacement needs. Plus, the enhanced brand image and potential for customer retention outweigh initial expenses.
Verify sustainability claims by checking for certifications, such as FSC or Fair Trade Research supplier practices for transparency in sourcing and manufacturing. Ensure products are made from recycled, biodegradable, or renewable materials.
Absolutely, sustainable gifts can be personalized while maintaining their green credentials. Many suppliers offer customization services. Choose environmentally friendly printing methods or packaging to complement the sustainability of the gift itself.
Sustainable corporate gifting doesn't have to mean compromising on choice or convenience. Tango's flexible platform offers options to support your environmental goals while delivering meaningful experiences for recipients.
Our comprehensive gifting platform provides access to hundreds of popular brand gift cards—from home and office essentials to outdoor gear and unique artisan finds. Whether you choose digital delivery for zero-waste impact or physical cards when tangible gifts are preferred, recipients can select exactly what they want while your company demonstrates its commitment to thoughtful, sustainable gifting.
Our platform supports HR teams, marketing departments, and organizations managing international gifting programs, providing the flexibility to align your gifting strategy with both your sustainability values and program needs.
Ready to see how Tango can support your sustainable gifting goals? Schedule a demo to explore how our platform can help you create meaningful connections with employees, clients, and partners while supporting your environmental initiatives.
.png)
