Marketers, researchers, and academics increase survey engagement with digital incentives

Running a survey or research study takes a lot of time and money. Even with an extensive investment, researchers don’t always get the response rate they're hoping for because respondents often need a nudge to participate.

That’s why Tango has partnered with Qualtrics to help organizations deliver incentives as part of their experience-management programs—making things easier for everyone. By fully integrating Tango, our self-serve incentive management portal, the Qualtrics XM–platform users can incentivize participation in over 140 countries with digital rewards. If you use Survey Monkey or Survey Gizmo to manage your surveys instead, check out our Zaps.

Paired with industry-leading customer support, Tango makes incentives easy to send and spend—meaning research and marketing professionals can focus on their work instead of worrying about incentives.

Who uses Tango’s Qualtrics integration? Researchers, marketers, and academics regardless of the size of their organization or program all benefit, so let’s check out a small sample of Qualtrics users currently leveraging the Tango portal to incentivize their respondents.

Market and UX researchers

Even the best survey design needs incentives to help get the number of responses required to complete a study.

Even more important is picking the right incentive type and amount for the intended audience. Sometimes that means changing the incentive amount in the middle of fielding. With Tango, researchers can instantly adjust fielding dates and incentive values to align with their Qualtrics survey. Since every incentive is tracked, researchers will always know which respondents received what and when.

Marketers and community managers

Speed matters when marketers and community managers need feedback and valuable insight from community members. By rewarding members who complete actions surveys, you’ll often see more engagement and quicker response times.

With the flexibility of Tango’s Qualtrics integration, it’s easy to make things right with an A/B-tested incentive whenever the Customer Satisfaction Score (CSAT) drops for a particular segment.

Academic researchers

Academic researchers at institutions of every size use Tango to incentivize research participants. Our business model meets IRB requirements and is free, which means 100% of an academics' approved budget goes directly toward incentives. Unparalleled first-tier customer support also means you don’t have to spend time fielding incentive issues on behalf of your participants.

Why Tango

With flexibility to meet your unique research participation goals, and top-tier support for your respondents, Tango helps you save time and money. So you can focus on what matters most—uncovering research findings.

  • Instant delivery
    • Send participants digital gift cards immediately through email.
  • A world of choice
    • Easily empower your participants to choose from a variety of digital gift cards from
      loved brands.
  • Global incentive options
    • Reach all your participants with locally relevant rewards, including those living in
      other countries.
  • Free participant support
    • Enjoy access to top-tier support for both you and your participants.
  • Manage your own account
    • Individuals can register for our incentive solutions, so your organization isn’t limited
      to one central account.
  • Budget-friendly
    • Our reward solutions are completely free in most cases.
  • Built-in reporting
    • Quickly download and organize reports at a company or department level, to
      meet different business needs within your organization.

What’s next

Every day, we’re driven by the constant flow of new studies, campaigns, and programs presented to us by Qualtrics customers. If you’d like to learn more about how Tango and digital incentives can help bolster your research and marketing efforts, request a demo.

Is Tango right for you? Let's talk.

Now you know why Tango is trusted by companies around the world. It’s time to discover how Tango can work for you.