A positive incentive for consumers is a reward or benefit that encourages them to take a desired action, such as making a purchase or providing feedback. Examples include discounts, gift cards, free shipping, and loyalty rewards.  

Positive incentives create a sense of value and appreciation, motivating consumers to engage with the business. Research from Tango and Blackhawk Network in 2024 shows that companies leveraging rewards-based promotions, including incentives, experience notable benefits compared to those that don't—others rely on promotions like discounts and branded merchandise.

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