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Common Question

How to start a business selling gift cards?

To start a business selling gift cards, your company can join a gift card reseller program where you integrate reward capabilities into your existing services rather than selling cards directly to consumers.  

Key steps include identifying your target market, selecting a partner with comprehensive technology and support, and positioning gift card solutions as strategic differentiators that enhance your primary value proposition. As the gift card market continues to expand, more businesses are likely to sell gift cards—and early market entrants may be better poised for success.

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Have questions? We have answers.

Is selling gift cards worth it?

Selling gift cards can be worth it when approached strategically through reseller partnerships that create mutual value for all parties involved.

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Is reselling gift cards profitable?

Reselling gift cards can be profitable when structured as a strategic partnership program.

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How to start a gift card business?

To start a gift card business, you typically become a reseller partner who embeds reward functionality into broader solutions like marketing platforms or HR systems.  

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How to become a gift card vendor?

To become a gift card vendor, you typically need to partner with established gift card platforms through their reseller programs rather than creating your own gift card inventory.  

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