How to Turn Your Customers into Advocates with Gift Card Incentives

Your customers are the best advocates for your business—encourage their feedback with Tango Card. We make it easy to incentivize customer referrals, reviews, and testimonials with e-gift cards.

 

Send and track e-gift card incentives in one easy place. With our free incentive solutions, there’s no middleman and no additional fees.

Table of Contents

How to Use Gift Card Incentives for Customer Advocacy Programs
Best Practices for Sending Gift Card Incentives
Why Gift Cards Are Ideal for Customer Advocacy
What It’s Like to Work with Tango Card
Products that Meet Every Business Need
What Other Professionals Are Saying
Support for You and Your Customers
Simplified, Easy Reporting

By encouraging referrals and sharing positive customer reviews, many of our clients have found success building their brands and driving new business. How are they doing it? With e-gift card incentives. Here’s a look at common approaches for using e-gift cards to incentivize referrals, reviews and testimonials, and customer feedback.

Referrals

Many of our clients build refer-a-friend programs. At the core, these programs are straightforward and simple. The ultimate goal is to encourage existing customers to recommend your product or service to the people in their networks. To achieve this aim, our clients present an offer to their customers explaining how they’ll receive an e-gift card after making a successful referral.

Reviews and Testimonials

To collect reviews and testimonials, many of our clients offer customers an e-gift card reward after submitting a review.

If you’re wondering whether prospective customers are searching for reviews about your product or service, the answer is likely yes. According to SmallBizDaily, 90% of consumers say user-generated content—like customer reviews—influences their purchases.

Customer Feedback

Collecting customer feedback is useful for a number of reasons—whether you’re hoping to gauge satisfaction or uncover opportunities for improvement. Many of our customers offer an e-gift card to any customer that completes a survey or submits specific feedback about the product or service.

User-generated content is useful to you for a variety of reasons. Here’s what you can do with the information you collect from your customers:

Gauge customer satisfaction and uncover opportunities for improvement.

Build a library of user-generated content to use in marketing materials.

Build credibility and expand your reach to new customers.

Make Your Offer Desirable

The key to creating a successful customer advocacy program often comes down to how desirable your offer is. Ultimately, you want the value of your reward to match the size of your ask. Here are some general examples from our customers:

  • $5–$10 to an existing customer when they’ve completed a survey
  • $10–$25 to an existing customer when their review is submitted or verified
  • $25–$50 to a referrer when their referred contact participates in a demo
  • $50–$100 to a referrer when their referred contact makes a sale

You know your customers best—so consider the reward value that would be most appealing to them.

Clearly List Your Offer Criteria

You risk losing participants if your offer is confusing or overly complicated. You can avoid this by clearly listing your offer criteria. For example: Publish a review on Capterra and you’ll receive a $10 gift card once it’s verified. This example clearly states the task and the reward value. For more complex offers, you can add additional information—such as offer dates or reward limitations.

Communicate Your Offer

Once you’ve finalized the details of your offer, the next step is to spread the word. See common strategies below.

How to Communicate Your Offer

 

Newsletters and Emails

These are ideal places to include a mention of your offer.

Social Media Posts

Do you have a following on social media? Post your offer a couple times each month.

Website Mentions

Include a mention of your offer on your website.

Physical Flyers

Create a flyer about your offer to post in your lobby or office.

On-Hold Messages

Add a mention of your offer to your company’s on-hold message.

Employee Involvement

Educate your staff about the offer and ask them to mention it to customers after completing a service.

Track Every Reward You Send

Any e-gift card you deliver should be tracked. Here are the most important details to include in your reports:

  • Name of gift card sender
  • Name of gift card recipient
  • Email or address of gift card recipient
  • Reason gift card was sent
  • Gift card amount
  • Date gift card was sent

The data is on your side when it comes to incentivizing referrals and reviews. Based on the numbers from our own referral program, 83% of satisfied customers are willing to make a referral when offered an incentive while only 29% make one unprovoked.

The question is: Why use gift cards? Alternative options like cash or a discounted service are common incentives, but they come with potential drawbacks.

 
 

The Benefits of Gift Card Incentives:

Customers Like Having a Choice

When it comes to receiving rewards, your customers love having a choice—and the ability to choose is exactly what e-gift cards provide. They also arrive instantly, making customer satisfaction immediate.

Gift Cards Are Budget Friendly

The majority of our reward solutions are completely free, which means 100% of your budget goes to the incentive in most cases. You don’t even need a large budget for your program to be successful—try starting small.

Gift Cards Offer Digital Advantages

Our digital reward catalog has 350+ of the most popular gift card brands, saving you time that normally would be spent at the store buying gift cards directly.

Our incentive solutions put business owners and professionals like you in control. Ultimately, you decide when and how incentives are sent to your customers. We offer multiple solutions to meet different business needs. Keep in mind, there isn’t a single way to use our reward solutions—and there’s no right or wrong answers. Below is an overview of our reward-delivery solutions that help our clients build the best customer advocacy programs.

Reward Genius®

Rewards Genius is a free web portal for managing rewards and incentives programs. In this self-serve portal, you can:

  • Order Reward Links, in bulk or one at a time, which are immediately delivered to recipients
  • Create custom email templates
  • Create and fund accounts, check balances, and view funding history
  • Manage user access and permission levels
  • Review order history and download reports
  • Resend rewards with the click of a button
Reward Link®

Reward Link is the standard reward offering in Rewards Genius, and for good reason. This gift of choice, which is our most popular option, gives your employees a wide selection of desirable gift cards. With Reward Link, you can instantly send rewards to the inboxes of your customers on an email template that’s branded with your logo and messaging.

Rewards as a Service API

To directly integrate rewards within your internal systems, your development team may be interested in an API integration. Our API is built to power rewards and incentives in apps and platforms. It contains multiple methods to support simple reward automation or platform-wide implementation. With our API, you can:

  • Access our catalog of 350+ e-gift cards, prepaid cards, and donations
  • Have us send your e-gift cards on branded email templates or deliver them within your user interface
  • Use our catalog, which contains descriptions, disclaimers, reward images, and other brand details
  • Access order history, track email delivery, and resend rewards
Software as a Service Integrations

With RG Integrate, you can send and automate rewards in the systems you’re already using. We can integrate Rewards Genius with your CRM, MAS, and task automator to drive results. We already have native integrations with Salesforce, Qualtrics, and Zapier.

You can independently manage our incentive solutions to streamline and improve the way you reward customers for their referrals, reviews, testimonials, and feedback. Many professionals use these solutions as customer advocacy tools. Here’s what they say about working with us:

“Tango Card has made it very easy to implement a referral rewards system. It saves me time and gives the recipient flexibility!”

—Ellen Wheeler, Owner, Mathnasium of East Appleton

“Easy-to-use platform, streamlined process for redemption, overall great product to distribute gift cards.”

—Justin McZeal, Owner, Lemarr Consulting

“Tango Card provides an easy and painless way to directly integrate rewards and gift cards into our service.”

—Ryan Davies, Founder, Humblefox Limited

From saving time and money to improving engagement and customer experiences—here’s why our clients work with us.

Of the surveyed professionals that work with us, 88% have saved time and 68% have saved money.

Our support team isn’t just available to you, it’s available to your customers too. We’re happy to provide support to all your gift card recipients, so you’re not left fielding redemption questions or troubleshooting technical issues.

When you work with us, there’s no need to maintain spreadsheets or tracking documents. We offer simplified, easy reporting in one free dashboard. You can pull data for a single customer or view reports at a company or department level. Our platform was built with you and your workflow in mind to ensure any reports and tracking stay organized with minimal effort.

sales@tangocard.com or request a demo to learn more about incentivizing reviews and referrals with e-gift cards.