Tango is now a division of Blackhawk Network—here’s what you need to know

To further enhance the power of its global rewards platform, Blackhawk Network (BHN) has acquired Tango. This acquisition marks a strategic move, bringing together the best of the best in the incentives space and reinforcing the global leadership of a gift card industry giant with expanded breadth and scale.

Here’s what you need to know about Tango and Blackhawk Network joining forces.

How will BHN and Tango’s partners benefit?

Blackhawk and Tango have been close partners for several years—BHN was an early investor in Tango. In addition, this acquisition creates significant value for customers by combining the scale, global reach, and breadth of content that BHN has built, with Tango’s digital-first platform and leading gift card API. Together, our organizations will continue to focus on providing stellar service and delivering the world’s best incentive solutions to keep businesses moving forward.

If I am a current Tango customer, can I keep working with Tango?

Yes. Your relationship with Tango remains intact and our team looks forward to continuing to help you drive success in your program. Your account will still be handled as it is today and you should continue to talk with your account manager for any questions you have or assistance you may need.

Will the content in my catalog change?

We expect minimal changes and are excited to introduce new capabilities and content through this acquisition. Our goal has been, and will continue to be, providing our customers with the best global content in the market. As a result there will be several instances of additional and unique content that will be available to you that is proprietary to BHN. While some seldom-used brands may be removed, there will be substitutions and overall more available options. We intend to provide advance notice, as is our practice.

Power your rewards program with Tango and Blackhawk

With the power of both Tango and Blackhawk, now is a great time to integrate a robust digital rewards catalog into your customer, research, or employee programs. Request a demo to start delivering joy today.

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