Sporting a new, more vibrant, grinning logo meant to evoke the joy at the core of its brand promise, the global digital rewards and incentives platform known as Tango Card unveiled a major rebrand, new website, and an updated name today: and invites people to just call us Tango.
The rebrand reflects the significant growth the company has experienced since its early days. Over the years, Tango has grown its Rewards Genius technology platform to offer not only streamlined gift card rewards and fulfillment, but also payments and direct deposits, all at a global scale across more than 80 countries and 20 currencies.
As part of this rebrand, the company’s RewardGenius.com website is being combined with the newly renovated TangoCard.com website for a more seamless and efficient experience. Customers will still be able to log into the Rewards Genius app or platform by visiting manage.rewardsgenius.com.
“We’re pumped to unveil our new brand identity, which is a reflection of the people behind the platform and the moments of joy we create for our customers,” said David Leeds, CEO of Tango. “The curved “O” in our new logo calls to mind the moments when our customers’ faces light up upon receiving a meaningful, memorable digital gift card. That sense of delight has always been core to who we are, and we wanted our company’s image to reflect that.”
From the time the company started, Tango set out to change the industry, focusing on digital rewards and incentives, integrating these into modern applications, simplifying pricing and economics, and making the experience awesome for the recipient.
"This is about much more than just a new logo and name—it's about showing how far we’ve come as a company and reinforcing our vision for the future of digital rewards," said Leeds. "The world has changed a great deal since we got our start, with digital rewards and ease-of-use becoming paramount over the past few years. We’ve taken steps to not only evolve with the times, but to be the global leader in our space, consistently providing our customers with the most convenient, seamless, and secure means of sending payouts, rewards, and smiles.”
The company's new name and brand identity will be rolled out across all platforms in the coming weeks and months, including additional website updates, social media engagement, and revised product names. The Tango website will eventually be migrated to a new domain.