The power of brand recognition and choice in reward programs

Rewards are not one size fits all.

This isn’t new news, but it can often times be overlooked. You could argue “I’m giving them a free reward, so who cares what the actual reward is. Free is good enough.” Wrong-o! Everybody is unique in the sense that they have different wants and desires, especially when it comes to retail purchases. That’s why it’s important when you’re using incentives as a reward that your delivering rewards people actually want. Sure, free is good; but imagine how much more impactful it would be receiving a reward you earned and applying it towards something you actually want.

Did you know that 65% of consumers feel an emotion connection to a brand?

Let’s face it, brand recognition plays a huge part in consumer decision making. Companies like Apple or Nike have built empires on branding with easily recognizable logos, color schemes, or even fonts. In doing so, they have created their own currency, or brand currency. These brands are worth something, especially to the people who are emotionally connected and personally identify with them. This worth is an added value, at no cost to you or your program. Utilizing that value to drive results in your own incentive program is a no brainer.

“Digital gift cards allow us to reward our customers in a way that is meaningful for them – by allowing them to purchase things at stores they already go to.”

Sam Charach, CEO, NADAmobile
Impactful experiences are memorable experiences.

When giving recipients a choice of how to spend their gift card, it leads to a satisfying experience that is remembered and associated with the company that delivered the gift card. The positive experience is impactful, bringing recipients back to your program and driving continued program results. We call this the reward cycle, and a commitment to maintaining a desirable catalog is on part of how we help your program sing. Want a full list of our rewards catalog? Check it out here.

Curious how we get these brands to work with us? Here’s our secret; we have a fabulous Partnerships team at Tango Card that works hard to build relationships with these brands in order to make them available in our rewards catalog. Without them, we wouldn’t be able to offer such a great variety of options!

Want more thought leadership from Tango Card? Sign up here to be alerted when we post new content, host webinars, and speak at events.

Is Tango right for you? Let's talk.

Now you know why Tango is trusted by companies around the world. It’s time to discover how Tango can work for you.