Blackhawk Network signs agreement to acquire Tango Card

The recent acquisition of an innovative digital-first B2B rewards company marks a strategic move, bringing together the best in the incentives space and reinforcing the global leadership of a gift card industry giant with expanded breadth and scale.

To further enhance the power of its global rewards platform, branded payments provider Blackhawk Network (BHN) confirmed that it has entered into a definitive agreement to acquire digital B2B gift card rewards innovator Tango Card (Tango).

“Tango pioneered the digital-first reward experience through its powerful API, coupled with world-class service and exceptional breadth of global content, making it the perfect complement to BHN’s global product portfolio,” said Talbott Roche, CEO & president, BHN.“We have been a longtime partner to Tango and were also an early investor. We are thrilled with the opportunity to combine the best of BHN with the best of Tango to provide leading, global, scalable solutions and innovation to the rewards and incentives industry.” 

This strategic acquisition allows customers of BHN and Tango to experience Tango’s innovative B2B incentives platform and customer support, magnified by the industry-leading scale, global connectivity and expertise of BHN.

“I started Tango 15 years ago to fundamentally improve the incentives industry for customers and their recipients,” said David Leeds, Tango’s founder and CEO. “Customers today need global rewards, innovative technology, reliable supply chains, and an unwavering focus on support and service. Joining BHN at this time provides a once-in-a-company opportunity to continue innovating in this space, better support our customers’ evolving global needs and create awesome experiences for recipients.”

The rewards and incentives space has experienced significant interest and investment over the last decade. Tango’s growth equity investor, FTV Capital, first invested in Tango in 2018. Since that time, Tango has grown 800%. The Tango acquisition marks the second time FTV and BHN have partnered on an acquisition.

The waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, has expired and there are no remaining antitrust approvals. The transaction remains subject to regulatory approvals relating to money transmitter licenses and is projected to close later this year.

Visit Tango online to learn more about its solutions and use cases, including HR and employee retention, market research, wellness program rewards, marketing and customer engagement, sales incentives and more.

About Blackhawk Network (BHN)

Blackhawk Network (BHN) is the leader in global branded payment technologies. We strengthen relationships between brands and their customers, employees, and partners by transforming transactions into connections. BHN’s portfolio includes: Gift Card & eGift products, promotions and distribution that grow revenue faster; Rewards & Incentives that build loyalty and acquisition and are integrated into today’s leading platforms; and Payments that enable businesses and customers to access and disburse funds in convenient and innovative ways. BHN’s network spans across the globe with over 400,000 consumer touch points. Learn more at

About Tango Card (Tango)

Tango is the digital rewards, e-gifting and payments platform that turns each transaction into satisfaction. Tango combines powerful and easy to use technology, a rich global catalog of rewards, world-class customer service, and exceptional scalability and security, making rewards easy to send. awesome to receive. For more information, visit


Erin Dolin

Tango Marketing

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