The most common price promotion is a discount, which reduces the cost of a product or service to encourage purchases. This includes offers like percentage-off deals, seasonal sales, and buy-one-get-one-free (BOGO) promotions.  

Discounts are widely used due to their simplicity and immediate appeal to customers. However, Blackhawk Network’s 2024 research shows that companies leveraging rewards-based promotions outperform those relying solely on discounts or swag.

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