Employees want appreciation gifts that are thoughtful, practical, and aligned with their preferences. Examples include personalized items, office supplies they can use daily, or flexible digital gift cards.  

When given the choice, employees use gift cards in many ways—49% spend them on groceries, 34% on clothing and accessories, and 33% on a night out. Others prefer fuel (30%), covering household expenses (26%), or home and garden items (8%). This shows the value of flexible rewards that meet both everyday needs and lifestyle preferences.