American Campus Communities owns and manages high-quality student housing. It provides every resident with an environment conducive to healthy living, personal growth, academic achievement, and professional success. Focused on the student experience, and not just apartments, American Campus creates communities where students can thrive academically and socially.
American Campus Communities uses gift cards in several ways—from incentivizing lease signings and marketing promotions to recognizing and rewarding employees for service achievements and holidays. In addition, it uses gift cards to promote customer loyalty and resolve support issues. “Our customers desire more flexible rewards and prefer digital rewards over traditional gift cards because they’re easier to use,” explains Kevin Clarke, Sr. Director of System Solutions at American Campus Communities.
Before working with Tango, Kevin’s team worked with a fulfillment partner and purchased physical gift cards directly from stores, which presented three challenges.
By using our Rewards as a Service (RaaS®) API, American Campus Communities is now ordering and delivering rewards faster, saving money, spending less time managing and fulfilling rewards, and improving its recipient experience. Kevin explains:
We use Tango’s API to monitor account balances and order history. It ensures funding occurs on time. In addition, our accounting team uses it to reconcile their ledgers
Instead of physical gift cards, Kevin’s team now emails customers and employees a choice of digital gift cards with Reward Link®.
Our RaaS API is built to power rewards and incentives in apps and platforms. It contains multiple methods to support simple reward automation or platform-wide implementation. With our API, American Campus Communities can:
“Currently, I leverage the API to monitor our account balances outside of the Tango portal. The data is presented in a dashboard format on our company’s SharePoint page.”
“In one word, the implementation process was easy. The Tango team really worked hard to keep the implementation as easy and smooth as possible. I was impressed with how smooth it went. Not counting the contract and legal review portion, the actual implementation on the Tango side took maybe a week or two,” explains Kevin.
“Our operational time spent managing and fulfilling incentives has greatly improved. The former process took 25–30 hours per week. After partnering with Tango, we’ve reduced it to 2–3 hours,” explains Kevin. “We’ve also saved the $65K we were spending annually on gift card purchasing and shipping fees.”