Customer Loyalty Incentives Use Case Study

Rewarding customers for their loyalty is crucial to keeping them engaged and of course, making more purchases. Providing instant digital rewards that customers want has proven to work, especially for the companies we sat down with including Byrnes Communications, Lift Credit, Moneydart, and InstaGC.com where nearly half of them saw a 61-100% increase in customer loyalty after partnering with Tango Card.

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When asked how they work with Tango Card, 38% of companies said they bulk order through Blast Rewards, 29% are integrated in with our RaaS API, 24% have a platform integrated with Tango Card, 14% order through Rewards Genius, and 10% order a file of reward codes.

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When asked what kind of rewards they were using, 95% of companies said they were using gift cards, 24% use nonprofit donations, and 43% use cash cards like PayPal/Visa/bitcoin.

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When asked how they were fulfilling rewards prior to Tango Card, 30% of companies said they were not sending rewards prior, 30% were processing checks/deposits/disbursements themselves, 35% were purchasing physical rewards and fulfilling themselves, 15% were purchasing digital rewards and fulfilling themselves, and 25% were using another fulfillment partner.

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When asked what improvements they have seen since working with Tango Card, 79% saw a reduction in time spent managing and fulfilling rewards, 47% saw a reduction in cost spent managing and fulfilling rewards, 47% have seen an increase in desired business result, 37% have seen improved customer support, 53% have happier reward recipients, 58% have rewards delivered faster or more on-time, and 32% have better program support from Tango Card.

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