Keeping customers and consumers engaged in your program is important for more than one reason. From gathering relevant feedback, to testing new products and keeping customers informed, it’s important to ensure customers are engaged with your program and company as a whole. We sat down with a group of companies who use digital rewards powered by Tango Card for their customer and consumer engagement needs.
When asked how they work with Tango Card, 16% of companies said they order through Rewards Genius, 36% bulk order through Blast Rewards, 11% order a file of reward codes, 41% are integrated with the RaaS API, and 16% have a platform integrated with Tango Card.
When asked what kind of rewards are used, 96% of companies use gift cards, 34% use cash cards like PayPay/Visa/bitcoin, and 23% use nonprofit donations.
When asked how they were fulfilling rewards prior to Tango Card, 28% of companies did not send rewards, 19% processed checks/deposits/disbursements themselves, 26% purchase physical rewards and fulfilled themselves, 28% purchased digital rewards and fulfilled themselves, and 21% had another fulfillment partner.
Before working with Tango Card, 51% of companies spent a lot of time purchasing and fulfilling incentives, 33% had high costs and fees associated with fulfilling rewards, 36% struggled with tracking and handling lost rewards, 33% said it took too long for rewards to be delivered, 28% had a lack of customer support for reward recipients, 10% said program support from their reward provider was lacking, 38% had a limited reward selection and 15% had a reward selection that did not fit their program.
Now that they work with Tango Card, 66% of companies have seen a reduction in time managing and fulfilling rewards, a 49% reduction in cost managing and fulfilling rewards, 34% have seen an increase in their desired business result of customer/consumer engagement, 44% have seen an improvement in customer support, 49% have happier reward recipients, 61% experienced rewards delivered faster, and 34% have experienced better program support from Tango Card.