Customer Acquisition Incentives - Use Case Study

When it comes to acquiring a new customer, retaining a customer, or up-selling a customer, incentives are known to help. We spoke with AdvancedMD Software, FinFit, Moneydart, InstaGC.com and several other companies that use digital rewards powered by Tango Card for customer acquisition and engagement. We learned that half of respondents increased their success with acquisition and retention by over 60%.

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When asked how they work with Tango Card, 13% of companies said they order through Rewards Genius, 38% bulk order through Blast Rewards, 13% order a file of reward codes, 63% are integrated with our RaaS API.

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Customer Survey verified by TechValidate.

When asked what kind of rewards they are using, 100% of companies use gift cards, 13% use nonprofit donations, and 38% use cash cards like PayPal/Visa/Bitcoin.

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Prior to Tango Card, 14% of companies were not sending rewards, 43% processed check/deposits/disbursements themselves, 43% purchase physical rewards and fulfilled themselves, 43% purchased digital rewards and fulfilled themselves.

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Before partnering with Tango Card, 71% of companies were spending a lot of time purchasing and fulfilling incentives, 29% experienced high fees and costs associated with fulfilling rewards, 43% struggled with tracking and handling lost rewards, 43% had rewards that took too long to be delivered, 29% of companies lacked customer support for reward recipients, 14% lacked program support from their provider, and 43% had a limited reward selection.

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Since partnering with Tango Card, 67% of companies have seen a reduction in time spent managing and fulfilling rewards, 50% have seen a reduction in cost associated with managing and fulfilling rewards, 50% have seen an increase in their desired business result, 33% have seen improved customer service, 50% have happier reward recipients, 67% experienced faster reward deliver, and 17% have better program support from Tango Card.

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